With Adam Stighäll on board, Swedish sportstech company Photon Sports is set to increase its presence in the European market. “We’re thrilled, the timing is perfect,” says CEO Anders Tånger.
In a short period of time, the Skellefteå-based sportstech company has achieved great success with its product that helps athletes continuously measure their ability. Using 3D tech and advanced sensor technology, speed, reaction time, and explosiveness are measured, providing athletes with unique insights to develop.
By recruiting several key employees, they have gradually built a platform to strengthen their presence in the European market. Now, Adam Stighäll joins to contribute to customer relations and help Photon Sports take the next step.
“It’s going to be incredibly fun. Photon Sports has a system with tremendous customer value. They’re part of a larger technology shift from expensive hardware to smart software. Now, a 3D tech can replace an entire testing center for millions of dollars, and also do it quickly and make it accessible to everyone. To have the opportunity to take something like Photon Sports out into the world is unique, it only happens once in a lifetime,” says Adam Stighäll.
For the past eleven years, Adam Stighäll has been a partner and responsible for sponsorship and sales at the successful platform laget.se and has been a key part of multiplying revenue and income. In addition, Adam and his team was awarded “Sales team of the year 2021” by Mediabranschen. Before that, the Skellefteå native (now Stockholmer) worked in a combination of sports and marketing for most of his professional life. His resume includes roles in sponsorship and events at Skellefteå FF and as a sports reporter at Skellefteå Newspaper.
“We’re thrilled that Adam is joining us. He shares our values and will contribute a lot. He has the drive and experience that are very valuable as we expand with new customers in the European market. The timing is perfect,” says Anders Tånger, CEO of Photon Sports.
Photon Sports has launched its unique system for the football world, where more and more clubs are choosing the unique measurement technology. In Sweden, all teams in OBOS Damallsvenskan use the system, as well as many of the men’s teams, most recently including IFK Norrköping and Djurgårdens IF.
However, there is significant potential in the European market, where several top teams have recently adopted the system. These include Belgian KRC Genk and Tromsø Idrettslag – but more are expected.”