Photon Sports Partners with Barnsley FC as they continue their expansion in England.

Matthew Cook, Head of Performance, Barnsley F.C

Barnsley F.C. have recently joined forces with Photon Sports to excel their exciting journey towards the EFL Championship and the development of their teams and players. The club, known for its long, rich history and competitive spirit, marks another significant milestone in Photon Sports’ UK voyage as their first partner playing in EFL League One.

“I’ve been on the lookout for a system that can accurately and efficiently test change of direction and deceleration”

says Matthew Cook, Barnsley’s Head of Performance.

“The Photon Sports system opens up new possibilities, offering the data I need to thoroughly analyse players. The quick and simple setup allows us to conduct tests frequently, which is a huge advantage as a physical coach.” Matthew continues.

Having close partners with ambitions to test frequently is of great importance to Photon Sports, as it makes them excellent sparring partners in the development of tests and analytics tools.

Will Hoare, Customer Relations Manager at Photon Sports, shares his excitement about the collaboration: “It has been an exciting process to begin our relationship with Barnsley F.C., a club with a rich history and ambitious plans for the future. We found it fascinating to learn about their approach to physical performance testing for their players, and look forward to supporting their work. Through numerous discussions with Matt, we were able to customise the system to perfectly align with their requirements.”

As Photon Sports continues to expand its footprint across Europe in general and specifically in the UK, partnerships like this underscore the value and impact of a technology, providing actionable insights and enabling teams to make informed decisions based on empirical data.

“We truly look forward to following Barnsley’s upcoming season and to further product development together,” says Will Hoare, Photon Sports.

Photon Sports Partners with Barnsley FC as they continue their expansion in England.

Left: Matthew Cook, Head of Performance, Barnsley. Right: Will Hoare, Customer Relations Manager, Photon Sports


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