Paul Balsom joins board of Photon Sports in the midst of European expansion among top football clubs

Photon Sports is thrilled to announce that Dr. Paul Balsom, the renowned performance and fitness coach, is joining the company’s board, in the midsts of European expansion. Paul has been the performance manager of the Swedish national football team for the past 26 years and is currently working for Tigres UANL in Monterrey, Mexico, as a Performance Advisor for both the men’s and women’s teams. He also serves as Head of the UEFA Football Fitness Advisory Group.

Paul brings a wealth of experience to Photon Sports and this marks a significant step in the company’s journey to impact sports technology, with a special focus on football. In his strategic role as a board member and senior advisor, Paul will be instrumental in guiding the product development and help shaping the company’s expansion strategy. His insights are expected to fortify Photon Sports’ position as a leading brand in sports technology.

Photon’s technology stands out as a state-of-the-art tool that can genuinely support performance practitioners in their work.

– Dr. Paul Balsom

Reflecting on his extensive experience, Paul comments, “I have been involved in research and innovation in football for over 20 years. Photon’s technology stands out as a state-of-the-art tool that can genuinely support performance practitioners in their work. I am thrilled to be a part of this innovative journey and contribute to its success.”

Anders Tånger, CEO of Photon Sports, expresses great enthusiasm: “We are extremely pleased to welcome Paul Balsom to our team. Paul is a great guy who also brings a level of experience and expertise that will help our initiatives. With Paul’s guidance, we are confident that we will stay relevant supporting player performance in football and look forward to extending these advancements to other sports as well.”

With the addition of Paul Balsom to its board, Photon Sports is set to embark on an exhilarating phase of innovation and expansion, influencing  the future of sports technology across the globe.

About Paul Balsom:
Dr Paul Balsom is a distinctly experienced high-performance football executive practitioner with over forty years of experience in academia, research and international involvement at the highest level of FIFA/UEFA football match activities.  He currently serves as the Head of the UEFA Football Fitness Advisory Group  and is a performance advisor  for the Mexican top LigaMX club Tigres UANL. His past experience includes roles at Leicester City,  Hull City, Southampton F.C, Bolton Wanderers FCin England  and OH Leuven in Belgium.

About Photon Sports:
Photon Sports has developed an innovative 3D and analytics technology, setting new standards in measuring and enhancing abilities related to speed and agility, – key attributes for most team sport players and many individual athletes. Since its introduction, the company has quickly established its presence in the European football industry with a fast-growing customer base in approximately 14 countries. In 2024, Photon Sports will further increase its footprint within the football industry as well as  introduce the technology to additional sports. 


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